Designing a Twitter Background
Different kinds of people are now on Twitter. Even technical writers are now using the social network to promote their documentation services. If you have your own Twitter account, you should design an appropriate background.
When you create your profile page on Twitter, a default background is often given to you. If you want to create substantial impact, you should use custom-designed backgrounds. It is an effective way of generate more traffic.
How can you design your Twitter background?
What kind of information do you want to convey to Twitter users? You need to choose the right information, palette, and color for the sidebar. You can see the background next to the message column. The image does not contain image maps and so you can’t insert HTML links. Once you switch the image, the default background is changed.
For a more professional and cleaner look (for those who want to use Twitter as a marketing tool), don’t include any tile on the image.
There are image editing programs that you can use like Photoshop that allows you to save in GIF or JPG format. You need to create a large image that can occupy the computer screen but without tiling. A rectangle of 780 pixels x 1200 pixels is just right. If this size is not enough to cover the whole screen, you can increase the size by making it longer or wider.
For your information bar, you can line up your images or photos, business info, and website; this bar can be found on the upper left of the background image. It can also include your name, job title, blog URL, specialty, social network URL, and other important information.
Try to save everything as image. You can also create much smaller files by saving it ‘for web’ (if you’re using Photoshop). After that, click on the settings and then ‘Design’. Click on the link ‘change background image’. By clicking on ‘browse’, you can now find the image that you’ve previously created. Leave the tile check-box unchecked. Finally, click on ‘save changes’. After several seconds, you will have a custom Twitter background image.
Your background on Twitter tells a lot about your personality. If you plan to use Twitter for online marketing, make the background more professional. However, if you’re planning to use Twitter exclusively for making friends and staying connected, make your background more friendly and inviting. Make sure that it suits your image and personality. Cool backgrounds are great for youngsters. There are many editing programs that you can use aside from Photoshop’ it’s up to you to choose the best one that can provide the best background ever.
For technical writers and other serious professions, stick to simple and basic background designs. Having a formal look can also attract formal followers who are serious in their business. Hurry and change your background now. If you have a hard time in following the instructions mentioned earlier, ask someone who has been using Twitter for some time; perhaps some of your friends or relatives know how to edit the background.
Twitter backgrounds can be custom made. If you don’t want to use the default background, change the image now. Find an editing program and start making the changes. Choose the information well especially those contained on the information bar.
Be creative and simple to develop a sensible background.
Gathering Clients through Twitter
Twitter was launched in the market last 2006 and in the past few years, it showed extreme growth. In fact, last February 2009, the site ranked third next to MySpace and Facebook. Many business owners are now utilizing the site to promote their business. However, a lot of them don’t know how to maximize the site to their advantage.
For the new users of Twitter who owns any kind of business, here are great tips for you:
You can use the site for your market research. Every business has its target market. Through Twitter, you can easily access your target market and get useful feedbacks from them. Many of today’s business owners fail because they don’t know the true needs of their market. With the help of the social network site, you can easily listen to the needs of your prospects, the issues they are currently facing and the kind of help they want.
These pieces of information are vital to your business. You can create blog posts or write articles about the needs of the market. You can also create a new service to meet such needs or perhaps you can conduct a tele-seminar on a topic that might interest the target market.
Build a list. Once you have your list, you can share your information like newsletter and free gifts. You don’t need to promote your business every time you communicate with your target market but you can also mention it every now and then.
Whenever you meet someone on the site, try to establish a good relationship. You are a customer too. You buy from people who you trust and like. Your target market also behaves the same way. You must get to know your clients better and win their trust and confidence. Ninety percent of your updates or tweets should contain helpful contents and try to limit your promotion. By doing so, you can attract more prospects and later on, subscribers.
Learn how to create blogs. In order to show your expertise in the business, you need to post good blogs. Twitter provides tools that can automatically check the blogs you’ve posted and share them to your target market.
Offer tele-seminars and events. In order to increase the number of prospects on your list, you should send out invitations for tele-seminars and events. The more people you invite, the more you can promote your business.
You must create your own twitter account first before you can use the site for business purposes. Creating a profile page for your business is the first task that you should accomplish. Once you have your own account, you can let other users of Twitter know about your business. The twitter question that you need to answer is – what are you doing? You must answer this question so that you can let the world know about your business. After that, you can now follow the helpful tips mentioned earlier.
Studying the target market is very important for your business success. Identify their needs and wants so that you can give the right answer. Remember, you must try to build trust and confidence. Twitter has millions of users from all over the world. Just imagine how many of them you can get to patronize your business. Gathering clients through Twitter is not as difficult as you think.
